The Importance of Online Real Estate Marketing

Image from Digitalsubho

Marketing homes, offices, commercial buildings, and other types of property is never easy. You’d need a very targeted market and a platform where you can share all the details you can.

Here are the reasons why you should consider digital marketing or advertising your real estate properties online:

1. Capture Your Market

The Philippines is the country with the highest time spent online this year. This is the first time for us after beating Thailand’s record. And we still got the first place for the highest number of social media users — for four years in a row.

According to the report by the Digital 2019: Global Digital Overview, an average Filipino spend 10 hours and 2 minutes online this 2019. And 99% of Filipino internet users are said to have at least one social media profile.

This is a huge number which brands and any businesses should not dismiss.

People on the go, people working, people traveling, and even those at home are mostly on their phones. May they be the working class, students, and even the senior citizens are using their phones daily. These are your potential buyers. Capture them where they are — online.

It is on the web where they search for everything they need to know, so be there for them as well when they need to know about your business.

2. Keep Up With The Competition

Most businesses, if not all, are online. From big companies to your neighbor selling his/her homemade products on his/her Facebook profile — all of them are working their digital presence.

If you want your name and presence felt, you have to make it online too. Make your business available to the people in quick, simple clicks.

3. More Affordable, Wider Reach

If you need a cost-effective marketing approach, online marketing may be the best option for you. Creating a Facebook page is free and yet it can give you access to reach many. You can also create your website using blog sites such as Wordpress or Blogspot for free.

Creating ads online may incur some expenses, but it will give you a guaranteed and targeted result. You can define the people whom you want to see your presence. You can even set up ads on your own or seek the help of media planners. Promote your brand, services, or offerings on Google, YouTube, Facebook, Twitter, and Instagram.

Online marketing also allows you to penetrate potential buyers’ search engines, mobile devices, and email addresses — that’s how powerful web advertising is. And you should ensure you also make use of these platforms.

4. Delivers Conversion

You go and market online to achieve sales. But more than that, there are other results you can get from digital marketing:

● Potential Leads - These may not be your target market for today, but they can be your market tomorrow. Them knowing about your business’s existence is already good for you.

● Subscribers/Followers - These are the onlookers who will not buy your product for now but love what you offer. They may act as co-advertisers and referrers in the future by sharing your content with other interested individuals.

5. Encourages Engagement

Unlike the traditional marketing approach such as print, broadcast, and billboards, online marketing empowers your target market via their immediate access to you.

They can reach your business for any feedback or questions at any given time. At the same time, you can make them feel important through your quick and personalized response.

Another good thing about digital marketing is how it allows you to communicate all the information you have in a form interesting for your viewers. These can come in the form of photos, videos, and engaging articles.

6. Never Closes

Your office may have its closing hours, but the Internet doesn’t. Anyone online, no matter what time, can access your online sites 24/7. This means no missed potential clients for you.

To maximize this, you can even hire community managers with shifting schedules for your Facebook pages or make use of chatbots to accommodate queries on your websites.

The bottom line is, if you have an online presence, you also have a 24/7 chance of promoting your business even when you are away or sleeping.

These are some of the many reasons why online presence for any business, especially real estate, is beneficial.

There are many ways to market your offerings. You only have to be wise in choosing which type suits your needs and budget but will also ensure you get the results you’re aiming for.

What are your thoughts about using the Internet for product marketing? Share them with us!